Our Marketing Services
There are two types of marketing agencies: niche agencies that focus tightly on one aspect of marketing or one industry, and full-service agencies that offer standardized, comprehensive marketing plans.
We don’t fit into either category.
At Manoula Marketing, we specialize in tailor-made, innovative strategy, and outrageously creative, data-driven execution.
What does that mean?
Our team has decades of combined specialized experience in all aspects of marketing, across industries. We use that knowledge, in concert with our wild inventiveness, to inform the creation of your custom marketing strategy.
Using the platforms and methods that make the most sense for your unique needs and goals, we execute your bespoke marketing plan…and deliver results.
Below are some of the techniques and tactics we employ.
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Affiliate Marketing
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Content Marketing
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Graphic Design and Video
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Guerilla Marketing
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Social Media Marketing
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Email Marketing
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Paid Ads
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Web Design
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Influencer Marketing
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SEO
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Ghostwriting
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Community Management
Affiliate Marketing
Word-of-mouth marketing is one of the most effective ways to gain people’s trust quickly, and a network of affiliates can level up your marketing exponentially by peppering the entire internet with mentions of your brand.
Whether you need us to build an affiliate program from the ground up, or revive a dormant performance marketing program, we’ve got the experience and the network to get you results fast. Check out our case studies to see how we helped one visionary company expand their affiliate program explosively.
Content Marketing
From blog posts and webpage copy to whitepapers and ebooks, content is crucial to your brand’s success. It’s how you move potential customers through your sales funnel, and how you represent your brand to your audience. It’s also one of the hardest aspects of marketing to get right, since it requires keen attention to grammar and style, a flair for words, a solid grasp of your brand voice and your target audience’s preferences, and an in-depth understanding of your industry.
Our team of experienced writers has created every kind of content imaginable, for every kind of outlet you can name, across industries, and they’re old hands at homing in quickly on a brand’s voice, audience, and industry. We understand that content is there to do a job, and we make our words work for you.
Graphic Design and Video
A brand’s look is its soul – and design can make or break a company. It’s not enough to have professionally designed images and expertly produced explainer videos, if the look and feel those images and videos convey doesn’t resonate with your audience, or accurately reflect your brand.
Our team of designers specialize in capturing just the right look for your brand, whether they’re creating a logo, designing a website, putting together a social media post, creating branded sales collateral, or animating a custom cartoon.
Guerilla Marketing
Like we said, at Manoula Marketing, we don’t fit into the usual marketing agency molds. When we create a custom marketing strategy for a client, it’s not just a matter of deciding which social media platforms to use. We are growth hackers, brainstorming any crazy idea we can come up with to reach your goals as quickly as possible.
Post hysterical ads on Craigslist? Infiltrate subreddits and Facebook groups to build buzz around your brand? Design strategic memes and then let them loose on the internet to go viral? Build strong personal one-on-one relationships with your affiliates, customers, and partners via phone calls, emails, and PMs to boost loyalty? We’ve done all that and more. Aren’t you curious to see what we can come up with for you?
Social Media Marketing
This ain’t your mama’s social media marketing. We don’t post boring, generic stuff that no one cares about, no one engages with, and no one sees. And we definitely don’t post anything with grammatical or spelling mistakes. Yes, we are those people (they’re/there/their, y’all – it’s not that hard).
We create custom social media images and videos tailored to your brand, and research just the right hashtags for maximum reach…we hand craft each and every piece of social media copy to fit your brand voice and your audience and run it by you for approval before posting…we rapid-fire test multiple different types of posts to see which kinds get the most engagement and reach for your unique audience, and then double down on those… and we geek out on the analytics with you on our weekly calls, to determine what worked best and what our strategy should be going forward. Social media should play an active part in your sales funnel, and we know how to get you actual ROI from each post.
Email Marketing
Be honest - how many marketing emails from other companies do you leave unopened and unread each day? If you’re like most people, it’s a lot. That’s because those companies aren’t doing email marketing right.
Now think about the ones you do open. They’re relevant, interesting, and have irresistible subject lines, right? That’s what we can do for your brand. And we don’t just get you opens – we know how to boost your subscriber numbers and click-through rates, as well.
Paid Ads
Whether it’s on Facebook and Instagram, LinkedIn, Reddit, Google, or anywhere else with paid ads, we’ve got the experience and the expertise to make the absolute most of your advertising budget.
We are all about testing…and more testing…and testing again, till we’ve pinpointed your perfect audience, your perfect ad copy, your perfect image or video, your perfect call to action, your perfect…everything. Data is a beautiful thing. And you know what else is beautiful? Results.
Website Development
Take a look around – like what you see here? Then you’ll love what we can do for your website. And even if you don’t love our site design (sniff sniff, it’s okay, no really, we’ll be fine), we’ve got a portfolio of other Wordpress site designs that’ll float your boat for sure.
We can create a simple static site using a Wordpress theme you like, or build a complex ecommerce site with every functionality you can think of. Our dev team can also help with any other tech issues you may have, big and small, so if you’ve got a problem, yo, we’ll solve it.
Influencer Marketing
Paying a huge influencer a quarter of a million bucks for a single Instagram post is so 2015. Today, smart brands are partnering with micro- and nano-influencers who don’t cost an arm and a leg, and whose focused, niche, highly engaged audiences are made up of their ideal customers.
Want to be a guest on industry podcasts or Facebook lives? Want to be featured in a niche blog or publication? We’ve got the outreach strategies and the influencer network to help you get your brand in front of exactly the right groups of people to optimize conversions.
SEO
When it comes to search engine optimization, we are highly skilled at search engine optimization, because we have great search engine optimization experience, and amazing search engine optimization skills.
HA! Just kidding. Oh my gosh, that sentence actually makes us a little nauseous. We may take it down… At the very least we’ll be keeping a close eye out to make sure Google doesn’t ding us for it. But we couldn’t resist. We’re your one-stop SEO shop, able to write long-form webpage and blog copy that ranks well, as well as optimize your website’s backend and work to get you quality backlinks.
Ghostwriting
Got a message you’re dying to share with the world? Want the authority and street cred that comes with being an author? Had a book brewing for years but never have the time or the confidence to sit down and write it? We can help.
We’ve ghostwritten both traditionally published and self-published books for some big names you just might know. We’ve ghostwritten articles, thought pieces, speeches, short stories, and even poetry. We can work from an idea, an outline, or a rough draft. We can also help with manuscript editing, as well as handling the self-publishing process, from book cover design to page formatting to selling on Amazon. And we’ve got connections in the publishing industry for those who want to go the traditional route.
Community Management
Building an enthusiastic community around your brand can be one of the most effective ways to grow quickly. If you want to start a Facebook Group, or if you’ve already got a Facebook Group but are having problems getting people to engage, we’ve got the experience and know-how to get your community working for you.
And Facebook Groups aren’t the only tool out there for building communities! If you’d prefer a forum or an app-based, invite-only community, we can help with those, too. From building group membership to boosting engagement to getting conversions, we’ve got the blueprint to get it done.